Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.
For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.
The Hallmark Visitors Center is located on the southern edge of downtown Kansas City, Missouri, in the Crown Center complex. It offers something for everyone – from families to school field trips to tour groups.
Admission is free. Reservations are required for groups of 15 or more.
The Hallmark Visitors Center is situated all on one level and tours are self-guided. We welcome you to spend a few minutes or stay all day to tour the Hallmark Visitors Center

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