The idea is simple:

We want to glorify nature, not chemistry.

We continuously emphasize quality instead of convenience.

We stay true, and do not conform to the status quo.

We have dedicated our time to creating our very own ice cream recipes, using only premium and natural ingredients. This is what allows us to offer our customers 12 True flavours, made from scratch, every single day. No excuses and certainly no shortcuts.

We believe that a product as nostalgic and simple as ice cream can inspire a more conscious form of consumption. Our goal is not to simply make ice cream, but to create an ice cream journey which starts on the pristine fields where Bavarian cows eat heathy and natural grass and ends with a handmade homemade cinnamon sugar waffle cone. We hope to make the consumer more aware: aware of the ingredients, aware of the necessity of rich soil, aware of the importance of sustainable farming, and aware of how a product as simple as ice cream can make small and large differences in the lives of all of us.

We want the world to see how great artisan ice cream is made.

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