Since 1897, each piece of Moorcroft art pottery has been made entirely by hand from start to finish with designs that push forward the boundaries of ceramic art. William Moorcroft, who was later to found the company that would hold his name with financial backing from the famous Liberty of London, was an artist and ceramic chemist who developed a new range of decorative pottery using techniques of slip-trailing and underglaze colour, which were to become his hallmarks. He started his own factory in 1913, on the site of a former tile and brick company in Cobridge, where Moorcroft remains to this day. Within a decade he would be Potters to Her Majesty The Queen. Those who worked at Moorcroft over decades gone by would stand in awe at the skills of the designers, tubeliners and colourists of today. Their names are synonymous with superb quality without parallel, in the full 108 years of Moorcroft history.
A guided tour will take visitors into the heart of the Moorcroft Factory. Based at the Heritage Visitor Centre our expert guides accompany the visitor around the original factory. Comprehensive information in all aspects of the hand-made processes of mould making, slip casting, hand turning, tube lining, hand painting, kiln firing and finally glazing. The techniques used in Moorcroft pottery are virtually the same today, as they were a hundred years ago. Visitors enter a time warp from which they can look into the virtual soul of what must be the world's best loved art pottery.

Advance booking is necessary of at least 2 weeks prior to visiting the pottery.

A maximum of 10 people can be taken on a factory tour at one time. Minimum Age : 11years. Large group bookings can be arranged for up to 20 people. Duration: Factory tours last approx 1 hour.
Pre-booking is essential.

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