Alice Choo is available for hire. Celebrate your business success in a unique setting and enjoy our exclusive services for banquets and events.

The Club
International acts and exclusive shows promise excellent entertainment – breathless and intoxicating, like Miami Beach and Bangkok at the same time.

The Bar
Before a long night, arrange to meet at the bar for a long drink, a glass of champagne or discover one of the rarities from our exclusive partner, Frank Ebinger’s, wine cellar.

Smokers Lounge
Additionally to the Rabbit Hole and the Lalique Room, Alice now boasts another gorgeous room – a lounge for smokers called THE PRIVATE HOLE. Gone is the time when I had to send you out into the cold, wet weather. As from now, you can enjoy your Romeo y Julieta in our distinctive Smoker’s Lounge. And the metropolitan lady with cigarette and mouthpiece can confidently hang her poncho in the wardrobe.

How we met Alice
Alice Choo's story reads like a film script. Only 15 years old when she ran away from home, her mother had raised her in a Tokyo suburb – she never got to know her father, who was reportedly close to the Yakuza. Pursuing her first great passion, art, Alice moved to Hong Kong where at art school she met photographer and tattoo artist Paul Chan. She became his muse, his preferred motif, his lover, only to be deserted by him.

With little money in her pocket, Alice travelled to Paris where she found her true love, gastronomy, and with it a young chef running a restaurant in the fourth arrondissement. Their love lasted so Alice stayed in Paris, until she fell in love with a guitarist from New York and moved to Brooklyn. To make a living she started working as a burlesque dancer, making more money than ever before in the city’s best clubs. Night after night she worked on her dream: her own restaurant. A dream she’d eventually turn into a reality in her hometown a few years after the turn of the millennium.

The story might have ended there had she not met Francesco and Frank while drinking a Lao Khao while on a Bangkok business trip. After the last glass in the early hours of the morning she could barely stand up, but their joint idea was born: an Alice Choo restaurant with a bar and club in a top location in Zurich.

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